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Extract from a speech launching the Conservative Party by-election in Glasgow East:

"I think the time has come for me to speak out about something that has been troubling me for a long time. I have not found the words to say it sensitively. And then I realised, that is the whole point.

"We as a society have been far too sensitive. In order to avoid injury to people's feelings, in order to avoid appearing judgemental, we have failed to say what needs to be said. We have seen a decades-long erosion of responsibility, of social virtue, of self-discipline, respect for others, deferring gratification instead of instant gratification.

"Instead we prefer moral neutrality, a refusal to make judgments about what is good and bad behaviour, right and wrong behaviour. Bad. Good. Right. Wrong. These are words that our political system and our public sector scarcely dare use any more.

"Of course as soon as a politician says this there is a clamour - "but what about all of you?" And let me say now, yes, we are human, flawed and frequently screw up.

"Our relationships crack up, our marriages break down, we fail as parents and as citizens just like everyone else. But if the result of this is a stultifying silence about things that really matter, we re-double the failure. Refusing to use these words - right and wrong - means a denial of personal responsibility and the concept of a moral choice.

"We talk about people being "at risk of obesity" instead of talking about people who eat too much and take too little exercise. We talk about people being at risk of poverty, or social exclusion: it's as if these things - obesity, alcohol abuse, drug addiction - are purely external events like a plague or bad weather.

"Of course, circumstances - where you are born, your neighbourhood, your school, and the choices your parents make - have a huge impact. But social problems are often the consequence of the choices that people make.

"There is a danger of becoming quite literally a de-moralised society, where nobody will tell the truth anymore about what is good and bad, right and wrong. That is why children are growing up without boundaries, thinking they can do as they please, and why no adult will intervene to stop them - including, often, their parents. If we are going to get any where near solving some of these problems, that has to stop.

"And why would a different government be any different? Not least because we understand that the causes of our broken society lie not just in government policies but in our national culture.

"Changing our culture is not easy or quick. You cannot pull a lever. You cannot do it top-down. But you can give a lead. You can give a nudge. You can make a difference if you are clear where you stand.

"Imagine if there was a Government that understood, really understood, that encouraging personal and social responsibility must be the cornerstone of everything that it did and that every move it took re-inforced that view.

"Saying to parents, your responsibility and your commitment matters, so we will give a tax break for marriage and end the couple penalty. Saying to head teachers you are responsible and if you want enforceable home school contracts and the freedom to exclude you can have it and we will judge you on your results. Saying to police officers you are responsible and the targets and bureaucracy are going but you must account to an elected individual who will want answers if you fail. Saying to business, if you take responsibility you can help change culture and we will help you with deregulation and tax cuts … but in the long run they depend on the steps you take to help tackle the costs of social failure that have driven your costs up and up.

"It is the responsibility agenda and it will be the defining thread of any government I lead.

"Above all, I believe that this cultural change needs to start at home. The values we need to repair our broken society and to build a strong society are values that should be taught in the home, in the family.

"That is why I have put the family right at the heart of my programme. Action on knife crime. Better policing and criminal justice reform. Reforming schools. Reforming welfare. These are all vital components of the social reform we need so urgently.

"But in the end, the state cannot do it all. In the end, the best regulation is self-regulation, not state regulation. That's why the family comes first. That's where we can really turn things around and start to repair our broken society.

"My focus on social reform does not mean for one second that I don't believe the next Conservative government won't have urgent work to do - to rebuild our economy or improve our NHS. But the nature of the changes will be different in those areas.

"It is in social policy that we mean to be most bold and radical, and for that I need a mandate. I need to make clear today the scale of our ambition so that everyone knows what they will be voting for at the next election.

"I want a mandate for restoring responsibility to our society. A mandate to call time on the twisted values that have eaten away at our social fabric. A mandate for tough action to repair our broken society."

For the full text of the speech, see: http://www.conservatives.com/tile.do?def=news.story.page&obj_id=145626&speeches=1  

Supporting papers:

• The Missing Greenhouse Signature

• Links to Evidence

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